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Company news about AMERICAN HONEY PROMOTION INITIATIVE

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Ms. Liu Cherry
cherrybeekeeping@myldhoney.com
0086---18582997231
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AMERICAN HONEY PROMOTION INITIATIVE

2026-07-09

A Producer-Led Path Forward for U.S. Honey

 The Challenge: U.S. honey producers face suppressed prices, rising costs, and a marketplace flooded with imported and blended products that undermine consumer confidence in domestic honey.

What is the initiative?
The American Honey Promotion Initiative is a new, producer-led effort to strengthen demand for U.S.-produced honey and create clear marketplace differentiation. It is a structured evaluation process—not a finished program—designed to ask hard questions and determine whether a unified promotion and verification effort can stabilize and grow the domestic honey market.

Who is leading it?
A Steering Committee of representatives from four leading organizations guides the initiative:

  • American Honey Producers Association (AHPA)
  • American Beekeeping Federation (ABF)
  • California State Beekeepers Association (CSBA)
  • North Dakota Beekeepers Association (NDBA)

    Key focus areas

    • 🐝 Promotion & Marketing
      Campaigns that differentiate U.S. honey at retail, food service, and consumer levels
    • ✓ Verification Mark
      A voluntary “100% U.S.–Produced Honey” seal with credible audit and chain-of-custody standards
    • $ Funding & Accountability
      Transparent cost-benefit analysis, voluntary assessments, and regular reporting to member organizations


    Guiding principles

    • Producer-led. Commercial producers have direct representation. Promotion is shaped by those with the most at stake.
    • Transparent. The Steering Committee provides regular updates and final written recommendations to all organizational leadership.
    • Credible. Any verification mark will be enforceable and meaningful — administered independently if needed to ensure market integrity.


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AMERICAN HONEY PROMOTION INITIATIVE

2026-07-09

A Producer-Led Path Forward for U.S. Honey

 The Challenge: U.S. honey producers face suppressed prices, rising costs, and a marketplace flooded with imported and blended products that undermine consumer confidence in domestic honey.

What is the initiative?
The American Honey Promotion Initiative is a new, producer-led effort to strengthen demand for U.S.-produced honey and create clear marketplace differentiation. It is a structured evaluation process—not a finished program—designed to ask hard questions and determine whether a unified promotion and verification effort can stabilize and grow the domestic honey market.

Who is leading it?
A Steering Committee of representatives from four leading organizations guides the initiative:

  • American Honey Producers Association (AHPA)
  • American Beekeeping Federation (ABF)
  • California State Beekeepers Association (CSBA)
  • North Dakota Beekeepers Association (NDBA)

    Key focus areas

    • 🐝 Promotion & Marketing
      Campaigns that differentiate U.S. honey at retail, food service, and consumer levels
    • ✓ Verification Mark
      A voluntary “100% U.S.–Produced Honey” seal with credible audit and chain-of-custody standards
    • $ Funding & Accountability
      Transparent cost-benefit analysis, voluntary assessments, and regular reporting to member organizations


    Guiding principles

    • Producer-led. Commercial producers have direct representation. Promotion is shaped by those with the most at stake.
    • Transparent. The Steering Committee provides regular updates and final written recommendations to all organizational leadership.
    • Credible. Any verification mark will be enforceable and meaningful — administered independently if needed to ensure market integrity.


0086 18582997231
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